Alva the Indie celebrated the regularization of the weekly distribution of 2000 copies of the ALVA newsletter by email by charting how many Opens there were for each media type. Turned out that old friends and magazines were 5% ahead of Radio, TV, Broadcast, and Print. Alva decided that was because magazines are more interested in the little press (little guy) human interest side of the news. Yeah, I suppose Alva’s guess is as good as mine and she was unwilling to accept my suggestion that the difference may have been due to probability and chance.
But I am so glad Alva is back! (at least for the winter).
Last week Alva brought in a great big sheet cake she had made and decorated with B&N, Apple, Sony, Kobol, Borders, and Diesel to celebrate Alva Press’ agreement to facilitate the distribution of its eBooks on more than seventy wholesaler distribution sites. She called it our ‘Go Get’em Now’ party.
BTW: Alva thinks Chelsea’s reliability and skill in getting out the newsletter is simply awesome! As for Alva, she’d rather deliver newspapers door to door than do, as she calls it, all that computer stuff.
Do you ever wonder why ALVA keeps Alva employed here? Well, I’ll tell you why. First of all, when Alva is here she is wonderful with the phone–any opportunity to talk is a plus for her. And not to forget how (as long as we can keep her on the premises) we are assured of at least one sheet cake a week–if not to raise our consciences for a cause, then to fete our own advancements and successes like when earlier in the month Alva arrived with black masks we had to don for the party and a cake that read, “The Lone Ranger Rides Again.”
It seems Alva found out that back in November 2011 the MidWest Book Review Small Press Bookshelf had given Jolt: a rural noir a rave review on its Mystery and Suspense Shelf. Called it a ‘page-turning thriller.’ And Alva just wanted to be sure that everybody knew that despite the image of the conflagration on Jolt’s cover, Roberta really was one of the good guys! http://www.midwestbookreview.com/sbw/nov_11.htm#Mystery/Suspense
And then when Michael Edward McNally provided Roberta M Roy with that really great interview the cake read “We Love MEdMcNally!” http://sablecity.com/2012/01/31/tag-line-tuesday-with-roberta-m-roy
So I hate to think of the noise level of the place when Alva arrives prepared to celebrate Kristen Henderson‘s book, Drum Machine, to be released as an eBook, possibly by the end of February. Do check back on that and if you have not done so already, sign up for the newsletter which will for the first 30 days will offer a 10% discount on copies of the eBook of Drum Machine ordered through the ALVA Press, Inc., website.
Roberta in Po-Town, Lookin’ up!
robertamroy 